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LEGO
[PROJECT INFO]
LEGO’s centennial launch celebrates the idea that meaningful change is built brick by brick. The experience features six inspiring individuals who grew up with LEGO and went on to make a positive impact on society, proving that creativity has no age limit. Through bold editorial layouts, vibrant LEGO-inspired colors, and AI-generated imagery, the website reimagines aging through the lens of play, imagination, and lifelong curiosity.
Web design \\ Ai \\ visual identity
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