KETEM

[PROJECT INFO]

Ketem is a concept bar hidden within the skeleton of a traditional family laundromat. The brand narrative follows a playful transformation: a heritage business inherited and reinvented into a secret nightlife spot, operating under the tagline: "If Grandma Shushi asks, it’s still a laundromat."
The visual identity is built on the tension between order and chaos.

Branding \\ Web design \\ Typography \\ storytelling